Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
From inside the book
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Page 22
... period of temporary decline is often the period when the most effective selling can be done . This is when the client has time to listen to you , and when he is most receptive to innovative proposals . How Does This Market Fit with ...
... period of temporary decline is often the period when the most effective selling can be done . This is when the client has time to listen to you , and when he is most receptive to innovative proposals . How Does This Market Fit with ...
Page 352
... period ending the day of the month as follows . days following the end of the period covered by the Application for Payment % ) of the portion of the Contract Sum properly allocable to labor , materials and equipment incorporated in the ...
... period ending the day of the month as follows . days following the end of the period covered by the Application for Payment % ) of the portion of the Contract Sum properly allocable to labor , materials and equipment incorporated in the ...
Page 372
... period of limitation with respect to any other obligation which the Contractor might have under the Contract Documents , including Paragraph 4.5 hereof . The establishment of the time period of one year after the Date of Substantial ...
... period of limitation with respect to any other obligation which the Contractor might have under the Contract Documents , including Paragraph 4.5 hereof . The establishment of the time period of one year after the Date of Substantial ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
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acceptable additional AGC DOCUMENT agreed AGREEMENTS JULY 1980 amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE