Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 85
Opportunism " a a You should look for opportunities and develop imaginative approaches to the client's unusual needs . ... There is a difference between “ ambulance chasing ” and recognizing a legitimate opportunity to help .
Opportunism " a a You should look for opportunities and develop imaginative approaches to the client's unusual needs . ... There is a difference between “ ambulance chasing ” and recognizing a legitimate opportunity to help .
Page 146
For example , a negative response gives you an opportunity to send a follow - up letter with “ new ” information . In the case of a refused change order for subsurface soil conditions , the follow - up letter might contain “ new ” soil ...
For example , a negative response gives you an opportunity to send a follow - up letter with “ new ” information . In the case of a refused change order for subsurface soil conditions , the follow - up letter might contain “ new ” soil ...
Page 249
Recognizing the Right Opportunity to Negotiate Contract negotiations between the owner and the contractor are somewhat like pheasant hunting . In hunting pheasant , you can walk all day long , and the pheasant will just run on the ...
Recognizing the Right Opportunity to Negotiate Contract negotiations between the owner and the contractor are somewhat like pheasant hunting . In hunting pheasant , you can walk all day long , and the pheasant will just run on the ...
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Contents
Introduction | 9 |
The Function of MarketingA Matching of Services to Needs | 9 |
The Establishment of a Marketing Plan | 19 |
23 other sections not shown
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Common terms and phrases
acceptable accordance acts additional agreed Agreement allowable amount applicable approval Architect asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage delay determined direct Drawings effective engineer equipment establish estimate example execution FIGURE final firm furnished give going important increase interest involved letter liability limited load loss marketing materials meeting necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans position practice prepared present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial technical tion Trade Contractor unit unless usually writing written