Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 61
... normally very tight for all parties concerned , there is seldom adequate funding for any of the parties concerned to achieve more than a bare minimum profit . Thus structural engineers of high reputa- tion and occasionally geotechnical ...
... normally very tight for all parties concerned , there is seldom adequate funding for any of the parties concerned to achieve more than a bare minimum profit . Thus structural engineers of high reputa- tion and occasionally geotechnical ...
Page 183
... normally has a basic format - introduction , body , con- clusion , and appendixes . The introduction contains a description of what the project is and gives a reference to the bid invitation or plans and specifications to be bid on ...
... normally has a basic format - introduction , body , con- clusion , and appendixes . The introduction contains a description of what the project is and gives a reference to the bid invitation or plans and specifications to be bid on ...
Page 281
... normally unwise , however , to have the lawyer rewrite those documents in legal language . If so rewritten , this will usually force the other side to bring its lawyer into the negotiations . The legal approach is , therefore , normally ...
... normally unwise , however , to have the lawyer rewrite those documents in legal language . If so rewritten , this will usually force the other side to bring its lawyer into the negotiations . The legal approach is , therefore , normally ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
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acceptable additional AGC DOCUMENT agreed AGREEMENTS JULY 1980 amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE