Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 74
5 Meeting Competitive Pressures 5.1 . Meeting Competitive Pressures In order to meet competitive pressure , you have to fight hard . Fortunately , the pressure is on the competition too . However , do not fight so hard that you are not ...
5 Meeting Competitive Pressures 5.1 . Meeting Competitive Pressures In order to meet competitive pressure , you have to fight hard . Fortunately , the pressure is on the competition too . However , do not fight so hard that you are not ...
Page 261
In a typical follow - up letter you might thank the other party for meeting with you , and document that you both agreed a claim was justified . However , since you could not agree on the amount of the claim , you will go over your ...
In a typical follow - up letter you might thank the other party for meeting with you , and document that you both agreed a claim was justified . However , since you could not agree on the amount of the claim , you will go over your ...
Page 348
Or the instructor might announce he has another meeting in five minutes and does not have much time to spend with the student and to hurry it up . Perhaps the instructor will simply tell the student he has already chosen another ...
Or the instructor might announce he has another meeting in five minutes and does not have much time to spend with the student and to hurry it up . Perhaps the instructor will simply tell the student he has already chosen another ...
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Contents
Introduction | 9 |
The Function of MarketingA Matching of Services to Needs | 9 |
The Establishment of a Marketing Plan | 19 |
23 other sections not shown
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Common terms and phrases
acceptable accordance acts additional agreed Agreement allowable amount applicable approval Architect asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage delay determined direct Drawings effective engineer equipment establish estimate example execution FIGURE final firm furnished give going important increase interest involved letter liability limited load loss marketing materials meeting necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans position practice prepared present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |