Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 13
... meet the schedule . Conversely , the low - cost new home market is very often an example of where quality is a secondary consideration : the basic requirement is for homes that will just meet the minimum FHA standards . The average home ...
... meet the schedule . Conversely , the low - cost new home market is very often an example of where quality is a secondary consideration : the basic requirement is for homes that will just meet the minimum FHA standards . The average home ...
Page 75
... meet competitive pressures by finding your most favorable alternatives . One way to meet competitive pressure is to accept a risk that the competi- tion will not . A major subcontract on the Arkansas River Lock and Dam Project was ...
... meet competitive pressures by finding your most favorable alternatives . One way to meet competitive pressure is to accept a risk that the competi- tion will not . A major subcontract on the Arkansas River Lock and Dam Project was ...
Page 335
... meet your specific needs . It has always been our philosophy to offer clients the best possible service that we can provide to meet their special requirements , and to guarantee the results . In this case , our particular expertise on ...
... meet your specific needs . It has always been our philosophy to offer clients the best possible service that we can provide to meet their special requirements , and to guarantee the results . In this case , our particular expertise on ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
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acceptable additional AGC DOCUMENT agreed AGREEMENTS JULY 1980 amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE