Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
From inside the book
Results 1-3 of 33
Page 36
It is usually on a tight budget and limited scope . While it may introduce the contractor to important projects , his potential direct earnings from this subsidiary are limited . Then comes exploration and production .
It is usually on a tight budget and limited scope . While it may introduce the contractor to important projects , his potential direct earnings from this subsidiary are limited . Then comes exploration and production .
Page 253
There is a frequently encountered negotiation strategy , based on the use of a limited authority negotiator . Even if such a negotiator actually has a great deal of authority , this is never revealed to the other side .
There is a frequently encountered negotiation strategy , based on the use of a limited authority negotiator . Even if such a negotiator actually has a great deal of authority , this is never revealed to the other side .
Page 331
The name of our company is NASP , Limited , which stands for " Numerical Analysis of Soil Problems . " We are equipped to deal with a large variety of problems including slope stability , horizontally loaded piles and dynamics .
The name of our company is NASP , Limited , which stands for " Numerical Analysis of Soil Problems . " We are equipped to deal with a large variety of problems including slope stability , horizontally loaded piles and dynamics .
What people are saying - Write a review
We haven't found any reviews in the usual places.
Contents
Introduction | 9 |
The Function of MarketingA Matching of Services to Needs | 9 |
The Establishment of a Marketing Plan | 19 |
23 other sections not shown
Other editions - View all
Common terms and phrases
acceptable accordance acts additional agreed Agreement allowable amount applicable approval Architect asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage delay determined direct Drawings effective engineer equipment establish estimate example execution FIGURE final firm furnished give going important increase interest involved letter liability limited load loss marketing materials meeting necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans position practice prepared present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |