Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 129
... letter always has a motive ; that is , it intends to result in action . In a persuasive letter , the writer could be asking for more shop drawings , to have a scheduled event expedited , or for more money . In a factual letter , the ...
... letter always has a motive ; that is , it intends to result in action . In a persuasive letter , the writer could be asking for more shop drawings , to have a scheduled event expedited , or for more money . In a factual letter , the ...
Page 134
... letter is not a formal contractual letter or proposal , then the person's first name is often used - for example , " Dear Jack . " This creates a friendly tone for the letter . To cover both the formal and informal aspects , some type ...
... letter is not a formal contractual letter or proposal , then the person's first name is often used - for example , " Dear Jack . " This creates a friendly tone for the letter . To cover both the formal and informal aspects , some type ...
Page 137
... letter usually has a complimentary closing . For example , the corporation letter usually ends with " Very truly yours . " The proper closing represents your sentiments . For example , if you feel sincere about what you have written ...
... letter usually has a complimentary closing . For example , the corporation letter usually ends with " Very truly yours . " The proper closing represents your sentiments . For example , if you feel sincere about what you have written ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
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Common terms and phrases
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