Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 129
Written CommunicationTechnical and Business Letters 7.1 . Basic Principles a a A technical or business letter always has a motive ; that is , it intends to result in action . In a persuasive letter , the writer could be asking for more ...
Written CommunicationTechnical and Business Letters 7.1 . Basic Principles a a A technical or business letter always has a motive ; that is , it intends to result in action . In a persuasive letter , the writer could be asking for more ...
Page 134
The use of the person's name may increase the receptivity of the letter . Also , when writing to a woman executive , who represents a corporation , “ Dear Ms. ... " is smoother than “ Dear Madam and Sir . " If you know the person to ...
The use of the person's name may increase the receptivity of the letter . Also , when writing to a woman executive , who represents a corporation , “ Dear Ms. ... " is smoother than “ Dear Madam and Sir . " If you know the person to ...
Page 137
Examples 137 a The American letter usually has a complimentary closing . For example , the corporation letter usually ends with " Very truly yours . " The proper closing represents your sentiments . For example , if you feel sincere ...
Examples 137 a The American letter usually has a complimentary closing . For example , the corporation letter usually ends with " Very truly yours . " The proper closing represents your sentiments . For example , if you feel sincere ...
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Contents
Introduction | 9 |
The Function of MarketingA Matching of Services to Needs | 9 |
The Establishment of a Marketing Plan | 19 |
23 other sections not shown
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acceptable accordance acts additional agreed Agreement allowable amount applicable approval Architect asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage delay determined direct Drawings effective engineer equipment establish estimate example execution FIGURE final firm furnished give going important increase interest involved letter liability limited load loss marketing materials meeting necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans position practice prepared present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |