Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 129
... letter always has a motive ; that is , it intends to result in action . In a persuasive letter , the writer could be asking for more shop drawings , to have a scheduled event expedited , or for more money . In a factual letter , the ...
... letter always has a motive ; that is , it intends to result in action . In a persuasive letter , the writer could be asking for more shop drawings , to have a scheduled event expedited , or for more money . In a factual letter , the ...
Page 134
... letter is not a formal contractual letter or proposal , then the person's first name is often used - for example , " Dear Jack . " This creates a friendly tone for the letter . To cover both the formal and informal aspects , some ...
... letter is not a formal contractual letter or proposal , then the person's first name is often used - for example , " Dear Jack . " This creates a friendly tone for the letter . To cover both the formal and informal aspects , some ...
Page 137
... letter usually has a complimentary closing . For example , the corporation letter usually ends with " Very truly yours . " The proper closing represents your sentiments . For example , if you feel sincere about what you have written ...
... letter usually has a complimentary closing . For example , the corporation letter usually ends with " Very truly yours . " The proper closing represents your sentiments . For example , if you feel sincere about what you have written ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
22 other sections not shown
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Common terms and phrases
acceptable additional AGC DOCUMENT agreed AGREEMENTS JULY 1980 amount approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE