Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 155
Factors Involved in Prequalification 155 ed him for consideration , when the purchasing agent put together the bid list , he could not find the prequalification , so he left the company off . . Why was his prequalification statement not ...
Factors Involved in Prequalification 155 ed him for consideration , when the purchasing agent put together the bid list , he could not find the prequalification , so he left the company off . . Why was his prequalification statement not ...
Page 211
Community Involvement 211 is a good method for salesmanship and advertising , for their market is individuals . ... in their community and that their clients are major businesses which are also involved in the local community .
Community Involvement 211 is a good method for salesmanship and advertising , for their market is individuals . ... in their community and that their clients are major businesses which are also involved in the local community .
Page 258
Remember that lawyers have their own jargon that gives away the fact that a lawyer is involved . So it is best to rewrite the lawyer's letter or ideas in your own language so as to hide the source . Then let your lawyer check your ...
Remember that lawyers have their own jargon that gives away the fact that a lawyer is involved . So it is best to rewrite the lawyer's letter or ideas in your own language so as to hide the source . Then let your lawyer check your ...
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Contents
Introduction | 9 |
The Function of MarketingA Matching of Services to Needs | 9 |
The Establishment of a Marketing Plan | 19 |
23 other sections not shown
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Common terms and phrases
acceptable accordance acts additional agreed Agreement allowable amount applicable approval Architect asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage delay determined direct Drawings effective engineer equipment establish estimate example execution FIGURE final firm furnished give going important increase interest involved letter liability limited load loss marketing materials meeting necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans position practice prepared present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |