Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
From inside the book
Results 1-3 of 63
Page 26
... increase volume is by better market penetration - increase your share or percent of the market . Prices can temporarily be lowered to increase your market share and then gradually raised to a more profitable level - a type of ...
... increase volume is by better market penetration - increase your share or percent of the market . Prices can temporarily be lowered to increase your market share and then gradually raised to a more profitable level - a type of ...
Page 27
... Increasing Contract Volume business . Better than low price is a good marketing plan ( the emphasis of this book ) . Diversification is another way to increase volume . One way to diversify is to buy a small specialty contractor . With ...
... Increasing Contract Volume business . Better than low price is a good marketing plan ( the emphasis of this book ) . Diversification is another way to increase volume . One way to diversify is to buy a small specialty contractor . With ...
Page 30
... Increasing scope to increase volume has been discussed . Scope can , also , be decreased to increase profitability ; scope can be narrowed to just that part of the job which is profitable . A good example of narrowing scope has been ...
... Increasing scope to increase volume has been discussed . Scope can , also , be decreased to increase profitability ; scope can be narrowed to just that part of the job which is profitable . A good example of narrowing scope has been ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
24 other sections not shown
Other editions - View all
Common terms and phrases
acceptable additional AGC DOCUMENT agreed AGREEMENTS JULY 1980 amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE