Construction and Engineering Marketing for Major Product Services

Front Cover
Wiley, 1983 M02 11 - 419 pages
A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments.

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The Function of MarketingA Matching of Services to Needs
The Establishment of a Marketing Plan

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