Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 26
Increasing Contract Volume One way to increase volume is geographical expansion . For example , a San Francisco Bay Area building contractor could extend his marketing efforts to the Sacramento area , southern Oregon , or Hawaii .
Increasing Contract Volume One way to increase volume is geographical expansion . For example , a San Francisco Bay Area building contractor could extend his marketing efforts to the Sacramento area , southern Oregon , or Hawaii .
Page 27
Increasing Contract Volume 27 business . Better than low price is a good marketing plan ( the emphasis of this book ) . Diversification is another way to increase volume . One way to diversify is to buy a small specialty contractor .
Increasing Contract Volume 27 business . Better than low price is a good marketing plan ( the emphasis of this book ) . Diversification is another way to increase volume . One way to diversify is to buy a small specialty contractor .
Page 30
a its profits increased . Some clients , like the governmental agencies previously mentioned , tend to be consistently bad clients and hurt your overall profitability . They are just too demanding , the work is too competitive ...
a its profits increased . Some clients , like the governmental agencies previously mentioned , tend to be consistently bad clients and hurt your overall profitability . They are just too demanding , the work is too competitive ...
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Contents
Introduction | 9 |
The Function of MarketingA Matching of Services to Needs | 9 |
The Establishment of a Marketing Plan | 19 |
23 other sections not shown
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Common terms and phrases
acceptable accordance acts additional agreed Agreement allowable amount applicable approval Architect asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage delay determined direct Drawings effective engineer equipment establish estimate example execution FIGURE final firm furnished give going important increase interest involved letter liability limited load loss marketing materials meeting necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans position practice prepared present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |