Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 157
... important to know if any of this equipment is liened . Take a look at his yard , and see if he has a pile of rust or if it is well - maintained equipment . Work load . Find out what jobs that contractor has on the books to be built ...
... important to know if any of this equipment is liened . Take a look at his yard , and see if he has a pile of rust or if it is well - maintained equipment . Work load . Find out what jobs that contractor has on the books to be built ...
Page 237
... important to serve on technical committees and gain recognition in the professional field . However , these committees can become a full - time career in themselves . There are so many technical committees to serve on that there is no ...
... important to serve on technical committees and gain recognition in the professional field . However , these committees can become a full - time career in themselves . There are so many technical committees to serve on that there is no ...
Page 291
... important to your government and its trade balance — it is important to the host country who needs the expertise you provide — it is important to your country's manufacturers who will furnish much of the equipment and materials you ...
... important to your government and its trade balance — it is important to the host country who needs the expertise you provide — it is important to your country's manufacturers who will furnish much of the equipment and materials you ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
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acceptable additional AGC DOCUMENT agreed AGREEMENTS JULY 1980 amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE