Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 152
He might write , “ In general the minutes were complete and accurate ; however , on one important item there appears to be a misunderstanding . ... " Do not let people get away with tricks in the minutes . Sam Smith of the Patented Pile ...
He might write , “ In general the minutes were complete and accurate ; however , on one important item there appears to be a misunderstanding . ... " Do not let people get away with tricks in the minutes . Sam Smith of the Patented Pile ...
Page 157
It is also important to know if any of this equipment is liened . Take a look at his yard , and see if he has a pile of rust or if it is well - maintained equipment . 8 . Work load . Find out what jobs that contractor has on the books ...
It is also important to know if any of this equipment is liened . Take a look at his yard , and see if he has a pile of rust or if it is well - maintained equipment . 8 . Work load . Find out what jobs that contractor has on the books ...
Page 237
That is why it is important to serve on technical committees and gain recognition in the professional field . However , these committees can become a full - time career in themselves . There are so many technical committees to serve on ...
That is why it is important to serve on technical committees and gain recognition in the professional field . However , these committees can become a full - time career in themselves . There are so many technical committees to serve on ...
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Contents
Introduction | 9 |
The Function of MarketingA Matching of Services to Needs | 9 |
The Establishment of a Marketing Plan | 19 |
23 other sections not shown
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acceptable accordance acts additional agreed Agreement allowable amount applicable approval Architect asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage delay determined direct Drawings effective engineer equipment establish estimate example execution FIGURE final firm furnished give going important increase interest involved letter liability limited load loss marketing materials meeting necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans position practice prepared present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |