Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 157
... going to do more than the usual minimum with his own forces . It is also important to know if any of this equipment is liened . Take a look at his yard , and see if he has a pile of rust or if it is well - maintained equipment . Work ...
... going to do more than the usual minimum with his own forces . It is also important to know if any of this equipment is liened . Take a look at his yard , and see if he has a pile of rust or if it is well - maintained equipment . Work ...
Page 204
... going out to dinner with the client and his wife . They can be a tremendous asset in establishing a good personal relationship with a client . What are some of the things that can be done ? Nothing is more effective than if your wife ...
... going out to dinner with the client and his wife . They can be a tremendous asset in establishing a good personal relationship with a client . What are some of the things that can be done ? Nothing is more effective than if your wife ...
Page 257
... going in a direction you can live with . In this case , it is best to start all over . You can make an unreasonable offer and let the other side call off the negotiations . When your side does resume the negotiations , you can always ...
... going in a direction you can live with . In this case , it is best to start all over . You can make an unreasonable offer and let the other side call off the negotiations . When your side does resume the negotiations , you can always ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
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