Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
From inside the book
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Page 78
The construction engineer's boss at this company decided that they were not going to submit a fixed - price competitive bid on the project because of its many variables , risks , and contingencies , and they only wanted such a distant ...
The construction engineer's boss at this company decided that they were not going to submit a fixed - price competitive bid on the project because of its many variables , risks , and contingencies , and they only wanted such a distant ...
Page 144
Your company has 20 years of experience in this specific type of construction . When you leave , if the prospective client has asked you to do anything , restate that which you were asked to do . Let him know you are going to take his ...
Your company has 20 years of experience in this specific type of construction . When you leave , if the prospective client has asked you to do anything , restate that which you were asked to do . Let him know you are going to take his ...
Page 157
Personnel and Equipment 157 going to do more than the usual minimum with his own forces . It is also important to know if any of this equipment is liened . Take a look at his yard , and see if he has a pile of rust or if it is well ...
Personnel and Equipment 157 going to do more than the usual minimum with his own forces . It is also important to know if any of this equipment is liened . Take a look at his yard , and see if he has a pile of rust or if it is well ...
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Contents
Introduction | 9 |
The Function of MarketingA Matching of Services to Needs | 9 |
The Establishment of a Marketing Plan | 19 |
23 other sections not shown
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Common terms and phrases
acceptable accordance acts additional agreed Agreement allowable amount applicable approval Architect asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage delay determined direct Drawings effective engineer equipment establish estimate example execution FIGURE final firm furnished give going important increase interest involved letter liability limited load loss marketing materials meeting necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans position practice prepared present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |