Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 87
Price Chiseling 87 9 contractors and gives them also a bid of $ 390,000 . Also , BXS calls back general ... Finally , general contractor Z tells BXS he will give it a special deal ; he will give BXS the subcontract for $ 380,000 .
Price Chiseling 87 9 contractors and gives them also a bid of $ 390,000 . Also , BXS calls back general ... Finally , general contractor Z tells BXS he will give it a special deal ; he will give BXS the subcontract for $ 380,000 .
Page 180
3. List consulting firms engaged by your company within the past five years . List the specific projects on which they were employed and the nature of their services . 4. Give the location of your design offices . 5.
3. List consulting firms engaged by your company within the past five years . List the specific projects on which they were employed and the nature of their services . 4. Give the location of your design offices . 5.
Page 322
Give Your Ideas or Die with Them We are all marketing ideas : concepts , plans , services . Either give your ideas or die with them . Otherwise , your competition discovers them independently and gets the benefit .
Give Your Ideas or Die with Them We are all marketing ideas : concepts , plans , services . Either give your ideas or die with them . Otherwise , your competition discovers them independently and gets the benefit .
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Contents
Introduction | 9 |
The Function of MarketingA Matching of Services to Needs | 9 |
The Establishment of a Marketing Plan | 19 |
23 other sections not shown
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Common terms and phrases
acceptable accordance acts additional agreed Agreement allowable amount applicable approval Architect asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage delay determined direct Drawings effective engineer equipment establish estimate example execution FIGURE final firm furnished give going important increase interest involved letter liability limited load loss marketing materials meeting necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans position practice prepared present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |