Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
From inside the book
Results 1-3 of 78
Page 170
... firm , if any ) certifies and says : That he is the person submitting the statement of experience and financial condition ; that he has read the same , and that the same is true of his own knowledge ; that the statement is for the ...
... firm , if any ) certifies and says : That he is the person submitting the statement of experience and financial condition ; that he has read the same , and that the same is true of his own knowledge ; that the statement is for the ...
Page 301
... firm , Eurosystem Hospitalier , which had been working on a $ 1.2 billion hos- pital project in Saudi Arabia , was plunged into bankruptcy . The crash was attributed to " excessive " secret commissions , estimated at $ 282 million ...
... firm , Eurosystem Hospitalier , which had been working on a $ 1.2 billion hos- pital project in Saudi Arabia , was plunged into bankruptcy . The crash was attributed to " excessive " secret commissions , estimated at $ 282 million ...
Page 347
... firm or company he represents and what role the instructor shoud enact . For example , the stu- dent might represent a structural engineering firm ( if he is a structural engineer ) , and the instructor might be asked to assume the role ...
... firm or company he represents and what role the instructor shoud enact . For example , the stu- dent might represent a structural engineering firm ( if he is a structural engineer ) , and the instructor might be asked to assume the role ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
24 other sections not shown
Other editions - View all
Common terms and phrases
acceptable accordance additional agreed Agreement allowable amount applicable approval Architect Architect/Engineer asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage determine direct Drawings effective engineer equipment establish estimate example execution FIGURE final firm furnish give important increase industry interest involved letter liability limited loss marketing materials meet necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans portion position practice prepare present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial successful technical tion Trade Contractor unit unless usually writing written