Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 185
... financing for his own operations is likely to take you up on your offer to lend him money at 1 percent instead of a bank loan for his own financing . Some court decisions have shown this practice to be legal - the contractor has already ...
... financing for his own operations is likely to take you up on your offer to lend him money at 1 percent instead of a bank loan for his own financing . Some court decisions have shown this practice to be legal - the contractor has already ...
Page 335
... financing , the freight terminal facility with guaranteed results on quality and cost . The advantages of this proposal to A to Z Stores , above and beyond the typical open - ended , cost plus arrangement will be self - apparent . The ...
... financing , the freight terminal facility with guaranteed results on quality and cost . The advantages of this proposal to A to Z Stores , above and beyond the typical open - ended , cost plus arrangement will be self - apparent . The ...
Page 337
... financing for the project with rather encouraging results . In particular , we have located a New York - based life insurance trust fund and a Washing- ton , D.C. - based pension fund , both of whom would be interested in providing ...
... financing for the project with rather encouraging results . In particular , we have located a New York - based life insurance trust fund and a Washing- ton , D.C. - based pension fund , both of whom would be interested in providing ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
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Common terms and phrases
acceptable accordance additional agreed Agreement allowable amount applicable approval Architect Architect/Engineer asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage determine direct Drawings effective engineer equipment establish estimate example execution FIGURE final firm furnish give important increase industry interest involved letter liability limited loss marketing materials meet necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans portion position practice prepare present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial successful technical tion Trade Contractor unit unless usually writing written