Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 157
... field , or is he going to build " his way " without regard to the wishes of the owner or architect ? Does he follow written instructions faithfully and promptly ? 10. Type of firm . The bid will tell whether the firm is an individual ...
... field , or is he going to build " his way " without regard to the wishes of the owner or architect ? Does he follow written instructions faithfully and promptly ? 10. Type of firm . The bid will tell whether the firm is an individual ...
Page 313
... field operations to learn the physical problems of working . Therefore , early in one's career , he needs to get out on the job . Hands - on training breeds confidence . Until one has completed an " impossible job , " he does not ...
... field operations to learn the physical problems of working . Therefore , early in one's career , he needs to get out on the job . Hands - on training breeds confidence . Until one has completed an " impossible job , " he does not ...
Page 320
... field engineer . The vice president knew the young engineer had been in the meet- ings , so although he theoretically was not ready , he sent him out as “ assis- tant project engineer . " A few months later the project engineer became ...
... field engineer . The vice president knew the young engineer had been in the meet- ings , so although he theoretically was not ready , he sent him out as “ assis- tant project engineer . " A few months later the project engineer became ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
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acceptable additional AGC DOCUMENT agreed AGREEMENTS JULY 1980 amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE