Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 57
In small - scale applications , day - rate contracts are often used by insurance companies for disaster work - for example , clean up and repair work after a fire . For a fixed price per day , the contractor furnishes everything that is ...
In small - scale applications , day - rate contracts are often used by insurance companies for disaster work - for example , clean up and repair work after a fire . For a fixed price per day , the contractor furnishes everything that is ...
Page 137
Examples 137 The American letter usually has a complimentary closing . For example , the corporation letter usually ends with " Very truly yours . " The proper closing represents your sentiments . For example , if you feel sincere about ...
Examples 137 The American letter usually has a complimentary closing . For example , the corporation letter usually ends with " Very truly yours . " The proper closing represents your sentiments . For example , if you feel sincere about ...
Page 223
Example : Owner given discount for early payment . Low basic price on selected services to develop image of low price ; but profit made on other services . Example given in section " 2.5 . Proper Contract , " when building contract has ...
Example : Owner given discount for early payment . Low basic price on selected services to develop image of low price ; but profit made on other services . Example given in section " 2.5 . Proper Contract , " when building contract has ...
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Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
24 other sections not shown
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Common terms and phrases
acceptable accordance additional agreed Agreement allowable amount applicable approval Architect Architect/Engineer asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage determine direct Drawings effective engineer equipment establish estimate example execution FIGURE final firm furnish give important increase industry interest involved letter liability limited loss marketing materials meet necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans portion position practice prepare present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial successful technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |