Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
From inside the book
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Page 152
He would always volunteer to be secretary at the ASCE and Structural Engineer's meetings . Then the minutes would be published on Patented Pile stationery . Is it any wonder that when an engineer receiving the minutes had a piling job ...
He would always volunteer to be secretary at the ASCE and Structural Engineer's meetings . Then the minutes would be published on Patented Pile stationery . Is it any wonder that when an engineer receiving the minutes had a piling job ...
Page 238
Consider the case of marketing the engineering of temporary foundation bracing . The contract will be awarded by the general contractor . However , the structural engineer may be the one who recommends you to the general contractor and ...
Consider the case of marketing the engineering of temporary foundation bracing . The contract will be awarded by the general contractor . However , the structural engineer may be the one who recommends you to the general contractor and ...
Page
Assist the Owner and Architect / Engineer in obtaining all building permits and special permits for permanent improvements , excluding permits for inspection or temporary facilities required to be obtained directly by the vanous Trade ...
Assist the Owner and Architect / Engineer in obtaining all building permits and special permits for permanent improvements , excluding permits for inspection or temporary facilities required to be obtained directly by the vanous Trade ...
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Contents
Introduction | 9 |
The Function of MarketingA Matching of Services to Needs | 9 |
The Establishment of a Marketing Plan | 19 |
23 other sections not shown
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Common terms and phrases
acceptable accordance acts additional agreed Agreement allowable amount applicable approval Architect asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage delay determined direct Drawings effective engineer equipment establish estimate example execution FIGURE final firm furnished give going important increase interest involved letter liability limited load loss marketing materials meeting necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans position practice prepared present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |