Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 121
This is resisted by the effective prestress and the modulus of rupture of concrete . It is increased by any torsion or bending imparted to the pile during driving . 3. Use of soft wood cushion blocks of 6 " to 12 " in thick . ness will ...
This is resisted by the effective prestress and the modulus of rupture of concrete . It is increased by any torsion or bending imparted to the pile during driving . 3. Use of soft wood cushion blocks of 6 " to 12 " in thick . ness will ...
Page 127
Photographs and technical charts are very effective : remember that since it is psychologically bad to point with a finger , use a pointer or a pencil when directing attention to a particular item . Note : Technical charts are not flip ...
Photographs and technical charts are very effective : remember that since it is psychologically bad to point with a finger , use a pointer or a pencil when directing attention to a particular item . Note : Technical charts are not flip ...
Page 239
Sometimes a single sentence can be most effective . In the example where the structural engineer wishes to discuss a connection , a simple statement , such as " a typical connection for this framed structure will be highly stressed and ...
Sometimes a single sentence can be most effective . In the example where the structural engineer wishes to discuss a connection , a simple statement , such as " a typical connection for this framed structure will be highly stressed and ...
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Contents
Introduction | 9 |
The Function of MarketingA Matching of Services to Needs | 9 |
The Establishment of a Marketing Plan | 19 |
23 other sections not shown
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Common terms and phrases
acceptable accordance acts additional agreed Agreement allowable amount applicable approval Architect asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage delay determined direct Drawings effective engineer equipment establish estimate example execution FIGURE final firm furnished give going important increase interest involved letter liability limited load loss marketing materials meeting necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans position practice prepared present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |