Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
From inside the book
Results 1-3 of 62
Page 37
The first success came on a contract for a highway which was to be constructed along a section of the coast where the mountains ran down to the sea . On this contract Pollock determined that there was no statement as to where to spoil ...
The first success came on a contract for a highway which was to be constructed along a section of the coast where the mountains ran down to the sea . On this contract Pollock determined that there was no statement as to where to spoil ...
Page 69
Usually , the total cost to the owner cannot be determined until he is already fully committed . Thus the contractual arrangements for payment are usually on some type of cost plus fee arrangement : target estimate , cost plus fixed fee ...
Usually , the total cost to the owner cannot be determined until he is already fully committed . Thus the contractual arrangements for payment are usually on some type of cost plus fee arrangement : target estimate , cost plus fixed fee ...
Page
Pending final determination of cosi , payments on account shall be made as determined by the Construction Manager . The amount of credit to be allowed by the Trade Contractor for any deletion or change which results in a net decrease in ...
Pending final determination of cosi , payments on account shall be made as determined by the Construction Manager . The amount of credit to be allowed by the Trade Contractor for any deletion or change which results in a net decrease in ...
What people are saying - Write a review
We haven't found any reviews in the usual places.
Contents
Introduction | 9 |
The Function of MarketingA Matching of Services to Needs | 9 |
The Establishment of a Marketing Plan | 19 |
23 other sections not shown
Other editions - View all
Common terms and phrases
acceptable accordance acts additional agreed Agreement allowable amount applicable approval Architect asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage delay determined direct Drawings effective engineer equipment establish estimate example execution FIGURE final firm furnished give going important increase interest involved letter liability limited load loss marketing materials meeting necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans position practice prepared present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |