Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 59
... cover these . In some target estimate contracts , the contractor's fee may be reduced to nothing - so that the contractor must be prepared to take the loss of home office overhead but no further loss on costs . A target estimate can be ...
... cover these . In some target estimate contracts , the contractor's fee may be reduced to nothing - so that the contractor must be prepared to take the loss of home office overhead but no further loss on costs . A target estimate can be ...
Page 244
... cover you , but the premium will usually be higher . In such a case , the professional can offer to remove the objectionable clause if the owner will agree to a price increase to cover the extra cost of the liability insurance . Faced ...
... cover you , but the premium will usually be higher . In such a case , the professional can offer to remove the objectionable clause if the owner will agree to a price increase to cover the extra cost of the liability insurance . Faced ...
Page
... cover both possibilities . Such references are only to cover either possibility and such use does not create a joint obligation on the Owner and Construction Manager to the Trade Contractor . The contract obligation with the Trade ...
... cover both possibilities . Such references are only to cover either possibility and such use does not create a joint obligation on the Owner and Construction Manager to the Trade Contractor . The contract obligation with the Trade ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
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acceptable additional AGC DOCUMENT agreed AGREEMENTS JULY 1980 amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE