Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
From inside the book
Results 1-3 of 83
Page 52
... costs that ex- ceed this ceiling . In general , contractors like the cost plus fixed - fee contract , especially if it is open - ended , as it eliminates many risks . Owners usually try to avoid open - ended cost plus fixed - fee ...
... costs that ex- ceed this ceiling . In general , contractors like the cost plus fixed - fee contract , especially if it is open - ended , as it eliminates many risks . Owners usually try to avoid open - ended cost plus fixed - fee ...
Page 55
... cost . Any pile hammer or follower breakage on the job shall be charged as direct cost . In the event of damage to equipment , the costs of repairs borne by the owner of the equipment under the " deduc . tible ' clause of standard ...
... cost . Any pile hammer or follower breakage on the job shall be charged as direct cost . In the event of damage to equipment , the costs of repairs borne by the owner of the equipment under the " deduc . tible ' clause of standard ...
Page 278
... cost bases must be established - the costs before the change ( the costs of the unchanged work before the change ) and the costs that resulted from the change ( the increased costs of doing the unchanged work after the change , plus costs ...
... cost bases must be established - the costs before the change ( the costs of the unchanged work before the change ) and the costs that resulted from the change ( the increased costs of doing the unchanged work after the change , plus costs ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
24 other sections not shown
Other editions - View all
Common terms and phrases
acceptable additional AGC DOCUMENT agreed AGREEMENTS JULY 1980 amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE