Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 99
... ( continued ) FIGURE 6.2 . ( continued ). Atlanta 30303 229 Peachtree Street , N.E. ( 404 ) 522-7120 Boston 02116 38 Newbury Street ( 617 ) 421-5700 Chicago 60601 180 North La Salle Street ( 312 ) 558-7600 Cincinnati 45202 511 Walnut ...
... ( continued ) FIGURE 6.2 . ( continued ). Atlanta 30303 229 Peachtree Street , N.E. ( 404 ) 522-7120 Boston 02116 38 Newbury Street ( 617 ) 421-5700 Chicago 60601 180 North La Salle Street ( 312 ) 558-7600 Cincinnati 45202 511 Walnut ...
Page 105
... ( continued ) FIGURE 6.2 . ( continued ). New construction is always a serious business . The building product , be it a new corporate headquarters , manufacturing plant , civic center complex , or institutional facility , testifies to the ...
... ( continued ) FIGURE 6.2 . ( continued ). New construction is always a serious business . The building product , be it a new corporate headquarters , manufacturing plant , civic center complex , or institutional facility , testifies to the ...
Page 123
... ( continued ) NOTES FIGURE 6.3 . ( continued ). C. Prestressing Steel SECTION II DESIGN FACTORS 1. Pretensioning steel shall be seven - wire stress - relieved strand conforming to the general requirements of ASTM A416 and may be either ...
... ( continued ) NOTES FIGURE 6.3 . ( continued ). C. Prestressing Steel SECTION II DESIGN FACTORS 1. Pretensioning steel shall be seven - wire stress - relieved strand conforming to the general requirements of ASTM A416 and may be either ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
22 other sections not shown
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acceptable additional AGC DOCUMENT agreed AGREEMENTS JULY 1980 amount approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE