Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 2
Large industries with continued construction demand and some governments — for example, The Netherlands, whose country's very existence depends on an availability of construction capabilities — have established policies to encourage the ...
Large industries with continued construction demand and some governments — for example, The Netherlands, whose country's very existence depends on an availability of construction capabilities — have established policies to encourage the ...
Page 2
Large industries with continued construction demand and some governments — for example , The Netherlands , whose country ' s very existence depends on an availability of construction capabilities - have established policies to encourage ...
Large industries with continued construction demand and some governments — for example , The Netherlands , whose country ' s very existence depends on an availability of construction capabilities - have established policies to encourage ...
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( continued ). Cover photos New construction is always a serious business . The building product , be it a new corporate headquarters , manufacturing plant , civic center complex , or institutional facility , testifies to the foresight ...
( continued ). Cover photos New construction is always a serious business . The building product , be it a new corporate headquarters , manufacturing plant , civic center complex , or institutional facility , testifies to the foresight ...
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Contents
Introduction | 9 |
The Function of MarketingA Matching of Services to Needs | 9 |
The Establishment of a Marketing Plan | 19 |
23 other sections not shown
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Common terms and phrases
acceptable accordance acts additional agreed Agreement allowable amount applicable approval Architect asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage delay determined direct Drawings effective engineer equipment establish estimate example execution FIGURE final firm furnished give going important increase interest involved letter liability limited load loss marketing materials meeting necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans position practice prepared present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |