Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 95
... Capital Corporation ( Frank A. Klaus ) , El Segundo , Calif . Exeter Towers , 96 - unit apartment building , Boston , Mass . ( Joint venture with Exeter Towers Associates ) Warner - Lambert Company , corporate headquarters addition ...
... Capital Corporation ( Frank A. Klaus ) , El Segundo , Calif . Exeter Towers , 96 - unit apartment building , Boston , Mass . ( Joint venture with Exeter Towers Associates ) Warner - Lambert Company , corporate headquarters addition ...
Page 173
... Capital and Surplus 22. Capital Stock Paid Up .. 23. Surplus ( or Net Worth ) . TOTAL t TOTAL TOTAL LIABILITIES AND CAPITAL .. CONTINGENT LIABILITIES 24. Liability on notes receivable , discounted or sold ... 25. Liability on accounts ...
... Capital and Surplus 22. Capital Stock Paid Up .. 23. Surplus ( or Net Worth ) . TOTAL t TOTAL TOTAL LIABILITIES AND CAPITAL .. CONTINGENT LIABILITIES 24. Liability on notes receivable , discounted or sold ... 25. Liability on accounts ...
Page 182
... capital or four times net worth , whichever is smaller ; subject to adjustment upon consideration of experience , equipment and performance factors . Ratings in the Department of General Services are based on ten times working capital ...
... capital or four times net worth , whichever is smaller ; subject to adjustment upon consideration of experience , equipment and performance factors . Ratings in the Department of General Services are based on ten times working capital ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
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acceptable additional AGC DOCUMENT agreed AGREEMENTS JULY 1980 amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE