Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 57
A familiar example is the rental of a truck crane , on a fully operated and maintained basis . The cost of materials is generally billed to the client as a separate charge . For large - scale applications , day - rate contracts are ...
A familiar example is the rental of a truck crane , on a fully operated and maintained basis . The cost of materials is generally billed to the client as a separate charge . For large - scale applications , day - rate contracts are ...
Page 78
The owner was a consortium of international companies which had made a policy decision for competitive bids on an international basis . The construction engineer's boss at this company decided that they were not going to submit a fixed ...
The owner was a consortium of international companies which had made a policy decision for competitive bids on an international basis . The construction engineer's boss at this company decided that they were not going to submit a fixed ...
Page 203
Client Relationships on a Social Basis 203 It is important to give evidence of your ability to complete work within a budget . Cite repeat contracts with same owners , plus your ability to compete in the marketplace .
Client Relationships on a Social Basis 203 It is important to give evidence of your ability to complete work within a budget . Cite repeat contracts with same owners , plus your ability to compete in the marketplace .
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Contents
Introduction | 9 |
The Function of MarketingA Matching of Services to Needs | 9 |
The Establishment of a Marketing Plan | 19 |
23 other sections not shown
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Common terms and phrases
acceptable accordance acts additional agreed Agreement allowable amount applicable approval Architect asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage delay determined direct Drawings effective engineer equipment establish estimate example execution FIGURE final firm furnished give going important increase interest involved letter liability limited load loss marketing materials meeting necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans position practice prepared present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |