Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
From inside the book
Results 1-3 of 32
Page 14
... authority . The consultant contacted the permit authority who told him that this was the first time anyone had personally talked to them about the project on an engineering basis . Up until then , Emory would send a general letter ...
... authority . The consultant contacted the permit authority who told him that this was the first time anyone had personally talked to them about the project on an engineering basis . Up until then , Emory would send a general letter ...
Page 253
... authority negotiator . Even if such a negotiator actually has a great deal of authority , this is never revealed to the other side . This results in lowering the expectation level of the other side . The other side tends to accept that ...
... authority negotiator . Even if such a negotiator actually has a great deal of authority , this is never revealed to the other side . This results in lowering the expectation level of the other side . The other side tends to accept that ...
Page
... authority to require special inspection or testing of the Work in accordance with Subparagraph 8.72 whether or not such Work be then fabricated , installed or completed . However , neither the Architect / Engineer's authority to act ...
... authority to require special inspection or testing of the Work in accordance with Subparagraph 8.72 whether or not such Work be then fabricated , installed or completed . However , neither the Architect / Engineer's authority to act ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
24 other sections not shown
Other editions - View all
Common terms and phrases
acceptable additional AGC DOCUMENT agreed AGREEMENTS JULY 1980 amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE