Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
From inside the book
Results 1-3 of 39
Page 84
... agreed to do the job for $ 385,000 ( this was now at his cost , with no profit ) . Later he wondered why he had agreed to take the job at such a low price . A few months later the three competitors happened to get together for a joint ...
... agreed to do the job for $ 385,000 ( this was now at his cost , with no profit ) . Later he wondered why he had agreed to take the job at such a low price . A few months later the three competitors happened to get together for a joint ...
Page 370
... agreed upon ; .3 by cost to be determined in a manner agreed upon by the parties and a mutually acceptable fixed or percentage fee ; or .4 by the method provided in Subparagraph 12.1.4 . 12.1.4 If none of the methods set forth in ...
... agreed upon ; .3 by cost to be determined in a manner agreed upon by the parties and a mutually acceptable fixed or percentage fee ; or .4 by the method provided in Subparagraph 12.1.4 . 12.1.4 If none of the methods set forth in ...
Page
... agreed upon , or 3 by cost to be determined in a manner agreed upon by the parties and a mutually acceptable fixed or percentage fee , or 4 by the method provided in Subparagraph 13 1 4 . 13.1.4 If none of the methods set forth in ...
... agreed upon , or 3 by cost to be determined in a manner agreed upon by the parties and a mutually acceptable fixed or percentage fee , or 4 by the method provided in Subparagraph 13 1 4 . 13.1.4 If none of the methods set forth in ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
22 other sections not shown
Other editions - View all
Common terms and phrases
acceptable additional AGC DOCUMENT agreed AGREEMENTS JULY 1980 amount approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE