Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 137
... Figure 7.1 and Figure 7.2 . Letter A in Figure 7.1 uses a standard format . In this letter a subject line would be optional . The salutation and complimentary closing are required . Letter B in Figure 7.2 uses a complete block format ...
... Figure 7.1 and Figure 7.2 . Letter A in Figure 7.1 uses a standard format . In this letter a subject line would be optional . The salutation and complimentary closing are required . Letter B in Figure 7.2 uses a complete block format ...
Page 149
... Figure 8.3 . ( The other variation is when the chairperson sits in the middle of one side . The principles to be discussed remain the same . ) Note that the " presenter " is in position W , or X , so the chairperson can make him as ...
... Figure 8.3 . ( The other variation is when the chairperson sits in the middle of one side . The principles to be discussed remain the same . ) Note that the " presenter " is in position W , or X , so the chairperson can make him as ...
Page 215
... Figure 12.1 is extended over a longer term , it will often be seen to have a second hump , EFG , which occurs after the product is well estab- lished , as shown in Figure 12.2 . In this case , the competitors , who emerged at C and ...
... Figure 12.1 is extended over a longer term , it will often be seen to have a second hump , EFG , which occurs after the product is well estab- lished , as shown in Figure 12.2 . In this case , the competitors , who emerged at C and ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
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acceptable additional AGC DOCUMENT agreed AGREEMENTS JULY 1980 amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE