Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 137
Two formats are shown in Figure 7.1 and Figure 7.2 . Letter A in Figure 7.1 uses a standard format . ... Examples Consider the following two letters , in Figures 7.1 and 7.2 , asking for a change - Smith Construction Company , letter A ...
Two formats are shown in Figure 7.1 and Figure 7.2 . Letter A in Figure 7.1 uses a standard format . ... Examples Consider the following two letters , in Figures 7.1 and 7.2 , asking for a change - Smith Construction Company , letter A ...
Page 215
Forecasting 215 F G H + E А. B FIGURE 12.2 . Extended sequence of product development costs and income . a of prestressed concrete piles . The returns then were not just those from the piles but those from the overall project as well .
Forecasting 215 F G H + E А. B FIGURE 12.2 . Extended sequence of product development costs and income . a of prestressed concrete piles . The returns then were not just those from the piles but those from the overall project as well .
Page 232
PW Total cost 58.000 3,020,000 = 0.0192 = 1.9 % Financing Note : The total cash flow in Figure 13.1 was based on the in - out ) cash flow shown in Figure 13.2 . Risk Analysis minus Contingency The analysis of risk analysis minus ...
PW Total cost 58.000 3,020,000 = 0.0192 = 1.9 % Financing Note : The total cash flow in Figure 13.1 was based on the in - out ) cash flow shown in Figure 13.2 . Risk Analysis minus Contingency The analysis of risk analysis minus ...
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Contents
Introduction | 9 |
The Function of MarketingA Matching of Services to Needs | 9 |
The Establishment of a Marketing Plan | 19 |
23 other sections not shown
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Common terms and phrases
acceptable accordance acts additional agreed Agreement allowable amount applicable approval Architect asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage delay determined direct Drawings effective engineer equipment establish estimate example execution FIGURE final firm furnished give going important increase interest involved letter liability limited load loss marketing materials meeting necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans position practice prepared present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |