Persuasion in Society

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SAGE, 2001 M05 17 - 414 pages
Persuasion in Society combines contemporary rhetorical theory and criticism with social scientific theory and research to help readers better practice persuasion, improve their capacity to analyze critical messages, and better understand the workings of persuasion in society and its psychological dynamics.

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Contents

CHAPTER
10
Basic Principles
25
Persuasion Broadly Considered
47
1
53
Scientific Reporting
57
1
60
Persuasion Broadly Considered
61
The Making of McWorld
63
67
209
Planning Campaigns
211
1 Stages and Components in Campaign Planning
213
1 Still From a Mobil Information Center Television Ad
230
Staging Political Campaigns
243
Questions and Projects for Further Study
272
Analyzing Product Advertising
275
Talking Through Differences
299

The Coactive Approach
71
The Coactive Approach
75
Christopher Reeve at
81
Resources of Communication
93
1 R J Reynolds Messages for Those Who Do and Those Who Dont
94
1 A Sampling of ComplianceGaining Methods 102103
102
Nonverbal Resources
104
Resources of the New Media
110
Framing and Reframing
115
1 Anita Hill Gives Testimony at
126
Cognitive Shorthands
135
1 Authority Is a Cognitive Shorthand in a Cigarette Advertisement
141
Reasoning and Evidence
155
1 Structure of the Brady Case
165
Contexts for Persuasion
179
CHAPTER 9
181
1 Elizabeth Dole at the 1996 Republican Convention
188
1 Factors Affecting Communicator Credibility
196
1 An Attitudes Continuum on Gun Control
204
CHAPTER 4
324
Leading Social Movements
329
xiv
334
3
335
1
349
More About Ethics
355
25
371
Resources for the Persuader
381
Ethical Unethical or Borderline? A SelfSurvey
389
47
393
73
396
93
397
115
399
Index
401
135
403
1
404
155
406
77
410
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