Media Advocacy and Public Health: Power for PreventionSAGE, 1993 M10 7 - 226 pages Using the media to promote public health is an innovative and valuable approach. Media Advocacy and Public Health develops the concept of media advocacy as a central strategy for the prevention of public health problems. How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio, and in the newspaper. Often, crucial issues of public health policy are discussed and decided only after they are made visible by the media. A traditional communication strategy like social marketing focuses on giving people a message. Media advocacy gives people a voice. The first book of its kind, Media Advocacy and Public Health lays out the theoretical framework and practical guidelines to successful media advocacy strategies. Eight case studies, ranging from alcohol to AIDS, vividly illustrate how media advocacy has been successfully applied. |
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Page iii
... involved at least one driver or nonoccupant with BAC of 0.10 or greater ( in this report , a BAC of 0.10 or greater is synonymous with intoxication ) . This represents a reduction of 35 percent from 1982 , when 46 percent of all ...
... involved at least one driver or nonoccupant with BAC of 0.10 or greater ( in this report , a BAC of 0.10 or greater is synonymous with intoxication ) . This represents a reduction of 35 percent from 1982 , when 46 percent of all ...
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... involvement is the sure expectation of everyone involved that over 80 percent of STIP graduates will be hired into high - skill , permanent jobs . King - Snohomish Manpower Consortium is the CETA prime sponsor of the $ 2.7 million STIP ...
... involvement is the sure expectation of everyone involved that over 80 percent of STIP graduates will be hired into high - skill , permanent jobs . King - Snohomish Manpower Consortium is the CETA prime sponsor of the $ 2.7 million STIP ...
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Appellee's Brief. STATEMENT OF QUESTIONS INVOLVED Appellee does not accept appellant's statement of questions involved . We do not believe they are based on the facts contained in the record , or present the issues involved . COUNTER ...
Appellee's Brief. STATEMENT OF QUESTIONS INVOLVED Appellee does not accept appellant's statement of questions involved . We do not believe they are based on the facts contained in the record , or present the issues involved . COUNTER ...
Page 12
... involvement process e.g. consultation on development and / or implementation and / or evaluation of a policy or programme , there must be a commitment to keeping people involved over each of these stages . Process WHAT Establish terms ...
... involvement process e.g. consultation on development and / or implementation and / or evaluation of a policy or programme , there must be a commitment to keeping people involved over each of these stages . Process WHAT Establish terms ...
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activists advertising advo African-American agenda setting AIDS AIDS Action Council ALCNet alcohol advertising alcohol industry alcohol policy alcoholic beverage Anheuser-Busch audience basic BATF beer behavior Bill of Rights billboards California campaign coalition members conference controversy develop disease drug editorial efforts environment environmental example focus focused framing for content gain access Garen Glasgow Media Group goal health advocates health issues health problems highlight important individual initiatives interest interview involved journalists Koop MADD malt liquor Marin Institute mass media media advocacy media advocates media agenda media attention media bites media coverage newspaper newsworthy organizations overall perspective Philip Morris political PowerMaster prevention promote public health radio reframe reporter responsibility Ryan White Sea World Senate social marketing specific story strategy surgeon symbols talk talk radio target television tion tour Wallack youth