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If you open the door, Mr. Chairman and members of the committee, that type of thing, it is a danger to the public and the danger is obvious.

Thirdly, I believe it is, I would like to submit for the record as an exhibit a series of advertisements from three El Paso newspapers, all published on the same day. They appear to be advertisements of different optical organizations. One is named Mesa Optical, one is named Lee Optical, and another along the same line with a different address, and the truth of the matter is, all three of these are the same man, who lives in Dallas, Tex., who is an optometrist who practices under not only these three names but about 12 or 15 other names, but the obvious fraud in the ad is that, three different ads published the same day, and in them he assured the patient in one ad, the public, that the glasses are $12.50 at the Mesa Optical are the lowest possible price for glasses, the lowest possible.

Yet down the street in his Lee Optical office, he is selling the same glasses, and he testified, no different product, they all come from the same manufacturing firm in Dallas, Tex. that he also owns a little interest in, in the same product, the equipment is the same, the quality of the examination is the same, as a matter of fact they even shifted doctors back and forth between the offices, but he advertises the same thing down the street for $9.90.

Mr. Chairman, in El Paso, as you well know, there are many lowincome families in that area to whom $3 makes a lot of difference.

Here we have a man misrepresenting, obviously false, but to show you his gall in the third ad, he says, at One Price Optical, he makes this challenge against other optical companies, he says, “Other optical concerns confuse you with different prices,” but here he is confusing them, the same doctor, operating under this type of commercial operation and we submit them for the record for the consideration of the committee, Mr. Chairman.

(The quotations submitted by Mr. Babb from various State court opinions respecting provisions of optometry laws similar to the provisions in the proposed legislation, appear in the appendix pp. 307-312.)

(The two series of advertisements described by the witness follow:)

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