Proceedings

ability adoption apathy attitude change audience autonomy behavior black Americans change agents chemical chemical engineering chess Colorado Colorado State University communication and change complex computer programs concept concerned decision defined degree diffusion diffusion of innovations economic effective ego attitudes ego-involved attitudes engineering example extent factor function Halbert E higher education homophily human communication hypnosis ideas important individual innovation input institutions intercommunication involved attitudes logic mass media mathematical proof mathematics Michigan State University munication National Negroes norms operations opinion leadership organization output performance possible predictable problems professional question racial recognize reference groups relationship response scientific situation social system society speaking specific speech courses spoken word suggest technical community technical information technical speaker technical speech Technical Writers theorems things understanding University values violence white Americans