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"DON'T BE MISLED"

Why pay $20-$30 or $40 for Glasses?

Oiber Optical Concerns Conjuse you wiib
5 or 10 different prices. At ONE PRICE
OPTICAL tbere is NO CONFUSION ... Yox
kmw before band exactly wbat you
Rich or poor, you cannot pay more than

$12.90 complete with glasses,

will pay.

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Bifocals, Cieas or Tinted
Single Vision or Bryptok

Suiisiaction

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WHY PAY $100. $150 or $2007
How you om enjoy the mariage
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No Orket Charges of any kind
CONVENIET 75**S

CONTACT LBINSES

$59.90 ONE PRICE YOU CANT PAY MORE THAN

$1290 OPTICAL 116 MILLS ST. GE

Pay As You Wear!

Guarantoed!

$100

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WEEKLY

FOR GLASSES

No Interost
No Carrying Charge

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Mr. BaBB. I won't go on further, but next I would like to put in a similar type of ad from Wichita Falls, all from within the same two blocks.

Mr. HARSHA. May I interrupt?
Mr. BABB. Yes, Mr. Harsha.

Mr. HARSHA. These examples you cite originate in Texas. Are there examples of the same activities here in the District of Columbia ? This committee can't do much about Texas activities, can we?

Mr. BABB. Mr. Harsha, I am not acquainted with the situation in the District of Columbia. I merely offer these, and I realize we can't do too much, the Optometry Board in Texas is trying to do something about it, but I submit them to the committee as examples of what can occur if you do not regulate this profession on an ethical standing and high conduct.

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Mr. Harsha. Well, would it be your opinion that this bill would prohibit such activities as you describe?

Mr. BaBB. Yes, sir; and that is a very important phase of it.

I won't take any more of the committee's time on ads, but I do want to leave the Wichita Falls series here and the committee can judge for itself.

(The advertisement referred to follows:)

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Contact Lenses || Easy Credit
ONE LOW PRICE - $5920

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Mr. BABB. I would also like to put into the record as the last example, a "confidential memorandum” from one of these commercial operators to his doctors. I won't read it all, but this is instructions to his doctor on how to examine the eyes of children, and all through it you will find where he encourages his doctors to use the ophthalmometer, or the ophthalmoscope because he says this is a very impressive instrument, and the whole tone of the memorandum is how to impress the parents, more than how to care for the vision of the children.

He also submits in here, and I will hand it up, he instructs the optometrist to fit children with prescriptions which are such that they will wear glasses all the time so that their patients will not think they do not need glasses.

(The "confidential memorandum" referred to follows:)

AUGUST 2,

1960. Confidential memorandum to: All optometrists. Subject: Review of procedure to be used on examining school and preschool

children. GENTLEMEN: Dr. N. Jay Rogers has requested that all optometrists be sent a copy of the memo of last summer with reference to examination of school and preschool children. Please review it carefully as you will be examining many children prior to the beginning of the school year. Sincerely,

W. ED ALLEN. (Copy of memo of July 1959) FELLOW DOCTORS OF OPTOMETRY: The following are the suggestions and recommendations I offer. Please study them carefully and use them wherever possible.

1. Have parent in examination room.

2. Put child at ease by speaking in a friendly, soothing manner. Retain some illumination in room during examination, as child will be more at ease.

3. Get thorough case history. Attempt to get as much of case history from parent as possible.

4. Make thorough external examination including photopupillary and accomodative pupillary reflex; also "cover test” for any apparent muscular deviation. Do not invert eyelids. Just draw them back slightly and examine.

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5. Make ophthalmoscopic examination. Explain to parent the condition and findings of the interior of the eye when you complete the internal examination. This is important.

6. Make examination with ophthalmometer if refracting room is equipped with one.

This is an impressive instrument. 7. Do not check unaided vision without phoropter in front of patient unless a vision deficiency is definitely indicated from case history or old Rx if worn (or old Rx record). You may have a child who definitely needs glasses but whose vision may not be impaired. The parent may get an erroneous impression if the child's vision is 20/20 unaided. You can always get unaided vision through the phoropter through plano. If you wish to demonstrate child's deficient vision to parent, it can always be done at end of examination.

8. Make static retinoscopic examination. Attempt to get as accurate findings as possible, especially the cylindrical power and axis. Be sure and record findings. If necessary, ask parent to assist in maintaining fixation.

9. Make dynamic retinoscopic examination. If a definite error of refraction is indicated by your retinoscopic findings, explain to parent what appears to be the eye condition of child. This will convince parent you are able to diagnose and ascertain the condition even before you have ma any subjective vision tests. This is important. If parent is properly impressed with your knowledge and skill at this point, you will have achieved about 90 percent success already.

10. Make subjective examination. Limit subjective tests to the very minimum required to ascertain the desired Rx. Ask your question of the child in as clear and understandable a manner as possible, so that parent will never think the child is giving you the wrong answer. Use red-green test and flip-flop cross cylinders wherever possible; but keep subjective to a minimum, for the sake of proper impression of parent. Clock dial is not a good subjective test with children.

11. Make phoria tests wherever possible; far and near. 12. Test for amplitude of accommodation.

13. If there is a vision deficiency that can be demonstrated to parent, do so. If not, but if glasses are needed, simply forgo vision demonstration, and explain fully to parent why child needs glasses and how the lenses will correct the child's symptoms and trouble. Explain, also, how the child is to wear the glasses; whether to be worn constantly or just at certain times. It is generally best to prescribe a correction which the patient can wear as much as possible so that the parent will not feel that the child could probably get along without them since the child wears them so little of the time. Whenever possible it is generally best that the child be made to wear the new Rx constantly for the first 3 or 4 weeks in order to become accustomed to wearing glasses as well as adjusting to the new Rx. Of course, if glasses are for constant wear, the above would not be applicable.

14. A progress examination in 3 or 4 weeks should be recommended. Child should be brought back during the middle of the week to see if child is progressing properly with the new lenses. Parent should be told there is no charge for this progress examination, but that you just want to be sure child is getting along well and is adjusted to new lenses.

15. In any case where glasses are not indicated, it is as important to be sure of this as it is to be sure that glasses are indicated. Remember this: if you tell the parent glasses are not needed, but if in fact they are needed, should that child continue in school without glasses, you have done a grave injustice to the child and parents. If it is a borderline case, and you are uncertain, advise the parent that glasses are not indicated at this time, but your findings indicate the possibility of need of them in the future. Have the parent bring the child back in no more than 6 months for another examination. Be sure and tell the parent the importance of another examination.

CONCLUSION

It is just as important that the parents have trust and confidence in you, as it is that your Rx be accurate.

This can be accomplished by the manner in which you make your examination and what you tell the parent.

When parents will refer their families and friends to you as a result of your satisfactorily examining and fitting their child, you can then claim and justly so, genuine optometric success frr yourself and optometry. I hope I have been helpful, even if only in small measure. Sincerely,

NATE ROGERS, O.D..

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