JONES, CHARLES R. Facsimile. New York, Murray Hill Books, Inc., 1949. A story of modern developments in facsimile and of their usefulness to business, government, and the public. Also includes technical fundamentals. KALTENBORN, HANS VON. It Seems Like Yesterday. New York, G. P. Putnam's Sons, 1956. Kaltenborn's commentaries on events from William Jennings Bryan's 1896 campaign, through two World Wars and to the 1954 U.S. Supreme Court Racial Segregation in Schools Decision. KAMEN, IRA and DORF, RICHARD H. TV and Electronics as a Career. New York, John F. Rider Pub., Inc., 1951. A vocational guide describing detailed workings of each phase of the industry and the place of each person in the overall operation. Also includes an outline of required training. KAPLAN, MILTON ALLEN. Radio and Poetry. New York, Columbia University Press, 1949. An analysis of the literary and cultural possibilities of poetry as a vital aural art. KEMPNER, STANLEY. Television Encyclopedia. New York, Fairchild Publishing Co., 1948. Gives key facts about television as written by scientists, manufacturers, program producers, and promoters. Also contains a section devoted to biographical sketches of people associated with television and a list of pertinent words and phrases. KENDALL, PATRICIA R. See LAZARSFELD Radio Listening in America. KIRBY, EDWARD M., and HARRIS, JACK. Star-Spangled Radio. New York, Ziff Davis Publishing Co., 1948. A panoramic picture of radio's triumphs and troubles during the war years, with emphasis on the need for preparation for future exigencies. KLAPPER, JOSEPH T. The Effects of Mass Media. New York, Columbia University, 1949. A report to the Director of the Public Library Inquiry of the Social Science Research to develop low-priced radio receivers for economically backward people; also to examine from the technical point of view the questions of collective and individual listening, looking to the organization of popular radio reception. LAEM MAR, J. W. See SEEHAFER-Successful Radio and Television Advertising. LANG, KURT. See NAEB Monitoring Studies. LARRICK, NANCY. See MELCHER-Printing and Promotion Handbook, 1949. Rev. ed., 1956. LAVINE, RICHARD A. See MOSER-Radio and the Law. LAWTON, SHERMAN P. See EWBANK— Research, 1948-1949. per & Bros., 1949. Communications New York, Har A study of the effect and control by a centralized communications industry on the intellectual and social life of our times. Radio and the Printed Page. New York, Duell, Sloan & Pearce, Inc., 1940. A survey of the educational aspects of radio, its effect on reading, and the possibility of new and better methods of education by radio. and FIELD, HARRY. The People Look at Radio. Chapel Hill, N.C., University of North Carolina Press, 1946. A survey by the National Opinion Center of the University of Denver, by Columbia University's Bureau of Applied Social Research. and KENDALL, PATRICIA R. Radio Listening in America. New York, Prentice-Hall, Inc., 1949. An analysis of listening habits and of radio as a medium of mass information and entertainment, based on nationwide surveys by the National Opinion Research Center at the University of Chicago. and STANTON, FRANK. Radio Research, 1941. New York, Duell, Sloan & Pearce, Inc., 1941. The first in a series planned to supplement Dr. Lazarsfeld's study, "Radio and the Printed Page." Contains three reports on different types of programs and three on listener reactions. LAZARSFELD, PAUL F. Radio Research, 1942-1943. New York, Duell, Sloan & Pearce, Inc., 1944. The second of the Radio Research annuals, including analysis of daytime serials, radio in wartime, radio in operation, radio and popular music. Concludes with a series of up-to-date technical studies and a report on the use of radio research techniques in films and the popular magazines. LEROY, MERVYN. It Takes More Than Talent. New York, Alfred A. Knopf, 1953. The author describes in detail how a motion picture is put together from the choice of the story to the last detail of costuming; also suggests ways of getting a job in pictures. LESLY, PHILIP, ed. Public Relations Handbook. New York, Prentice-Hall, Inc., 1950. A practical reference on the how, why, what, when, and where of public relations, with contributions from 33 experts. LESSLER, RICHARD S. See BROWN-Advertising Media. LEVENSON, WILLIAM B. Steve Sears, Ace Announcer. Chicago, The King Co., 1948. An informative account of radio broadcasting told through the experiences of a teenage boy. LINDSLEY, CHARLES FREDERICK. Radio and Television Communication. New York, McGraw-Hill Book Co., 1952. A textbook and study manual on the historical, social, cultural, business, and technical aspects of the subject. Extensively illustrated. LOEVINGER, LEE. The Law of Free Enterprise. New York, Funk & Wagnalls Co. A reference for knowing and understanding the basic rules and principles of the American economic system of free enterprise. LUMSDAINE, ARTHUR A. See HOVLANDExperiments on Mass Communication. See Educational Uses; Learning from Films. LYNCH, WILLIAM F., S.J. The Image Industries. New York, Sheed and Ward Publishers, 1959. Moral and religious aspects of motion pictures and TV in our society. MACCRAE, DOUGLAS. See BEGLEY-Auditioning for TV. MACLATCHY, JOSEPHINE, ed. Education on the Air. Columbus, Ohio, Ohio State University, 1930 to 1948. (See OLSON for subsequent issues.) Yearbook containing proceedings of the Institute for Education by Radio. Some of the topics discussed are: Organization and administration of education by radio, the radio in educational institutions, schools of the air, college radio stations and their activities, technical aspects of radio, educational techniques in broadcasting, and research in radio education. Manual of Operational Standards. 3d ed. Radio and Television Service, Indiana University, Bloomington, Ind., 1954. The operation standards adopted by Indiana University for their programs. MARX, HERBERT L., Jr. Television and Radio in American Life. New York, The H. W. Wilson Co., 1953. A compilation of articles dealing with the impact of the two major means of mass communication on our society, and its significance. Mass Media and Education. 53d Yearbook of the National Society for the Study of Education, Part II, 1954. Chicago, University of Chicago Press, 1954. Prepared with teachers, parents, principals, and superintendents in mind. Concerns itself with mass media as influences in the outof-school life of the youth and adult. MAUKSCH, HANS O. See NAEB Monitoring Studies. MAY, MARK A. and others. See Educational Uses-Learning from Films. MELCHER, DANIEL and LARRICK, NANCY. Printing and Promotion Handbook, Rev. ed., 1956. A practical guide for those who plan any aspect of a promotion campaign, including printing, advertising, radio, and television. MERCIER, CLAUDE. Low-Cost Radio Reception. Paris, UNESCO, 1950. One in the series of studies dealing with press, film, and radio in the world today. This report describes the results of an attempt to develop low-priced radio receivers for economically backward people; and to examine questions of collective and individual listening. MEYER, JEROME S., illus. by FLOETHE, RICHARD. Picture Book of Radio and Television and How They Work. New York, Lothrop, Lee & Shepard Co., Inc., 1951. An account of the invention of radio and television, written for children under 14. Illustrated. MIDGLEY, NED. The Advertising and Business Side of Radio. New York, Prentice-Hall, Inc., 1948. A practical textbook, graphically illustrated with charts and tables. Also contains information about the commercial scales of the major and regional networks and local station operation and management. MOSER, J. G., and LAVINE, RICHARD A. Radio and the Law. Los Angeles, Calif., Parker and Co., 1947. Examine available decisions in this country and the British Empire. MURROW, EDWARD R. See-This I Believe. NAB Standards of Practice. Washing ton, D.C., National Association of Broadcasters. Adopted standards of practice for American radio broadcasters. The Television Code. Washington, D.C. Rev. 1958. Adopted standards for maintaining accepted level of television programing. NAEB publications. National Association of Educational Broadcasters. Ubana, Ill. Titles and dates as indiIcated below: Radio-Television Bibliography. Burton Paulu, ed. Urbana, Ill., National Association of Educational Broadcasters. 1952. A listing of books and articles on the nontechnical aspects of broadcasting from Jan. 1, 1949, to June 30, 1952. Lincoln Lodge Seminar on Educational Television. Burton Paulu, ed. A report on the deliberations and recommendations of leaders in the field of educational broadcasting at the University of Wisconsin, June 1953. First TV Production Workshop1953. Edward Stasheff, ed. Report of a workshop for persons engaged in educational television programing, held at the University of Illinois, 1953. NAEB publications. Second TV Production Workshop-1954. Edward Stasheff, ed. Report of a workshop held at Michigan State University, including summaries of lectures, demonstrations, procedures, and projects. First TV Engineering Workshop— 1954. Cecil S. Bidlack, ed. Report of a workshop for technical personnel in educational television held in New York City, 1954. Third TV Production Workshop-1955. Edward Stasheff, ed. Report of a workshop held at the State University of Iowa, including lecture summaries and other class exercises and projects. Second TV Engineering Workshop-1955. Cecil S. Bidlack, ed. Report of a workshop for technical personnel in educational television held at Michigan State University, 1955. · Children and Television. Dale B. Harris. 1959. An annotated bibliography on the educational and character effects of TV on children; discussions for parents; etc. ·Monitoring Studies (1 through 7). New York Television (Studies #1 and #4)-Dallas W. Smythe. A study of the programs carried by the New York City stations Jan. 4–10, 1951; and Jan. 4-10, 1952. Los Angeles Television (Study #2)— A study of programs carried by the Los Angeles television stations May 23-29, 1951. Chicago Summer Television (Study #3)-Hans O. Mauksch, Donald Horton, and Kurt Lang. A comprehensive study of the programs carried by the Chicago television stations on Aug. 5, 1951. New Haven Television (Study #5)— A comprehensive study of programs carried by New York City stations Jan. 4-10, 1953, compared with 1951 and 1952 studies. Four Years of New York Television (Study #7). H. H. Remmers (Purdue Opinion Panel). A study of programs carried by New York City television stations, Jan. 25-31, 1954, and programs reported in 3 previous years. NAFZIGER, RALPH O. and WHITE, DAVID M., eds. Introduction to Mass Communications Research. Baton Rouge, La., Louisiana State University Press, 1958. Collection of discussions by leaders in the field on general aspects, research planning, methods, field methods, statistical analysis, measurements, and scientific method in communications research. Bibliographies. NEWSOM, CARROLL V., ed. Television Policy for Education. Washington, D.C., American Council on Education, 1952. NICHOL, JOHN; SHEA, ALBERT A.: Simmons, G. J. P.; and SIM, R. ALEX, eds. Canada's Farm Radio Forum. Paris, UNESCO, 1954. Report of a discussion-group project for the rural people of Canada sponsored by the Canadian Broadcasting Corporation, the Canadian Association for Adult Education, and the Canadian Federation of Agriculture. NIELSEN, A. C., Sr. Television Audience Research for Great Britain. Oxford, A. C. Nielsen Co., Ltd., 1954. Detailing operations of an established audience research service with recommendations for adaptation by the British television industry. PACKARD, VANCE OAKLEY. The Status Seekers. New York. David McKay Co., Inc., 1959. An exploration of class behavior in America and the hidden barriers that affect the individual, his community, and his future. (Advertising, psychological aspects, and propaganda.) Bibliography. PARKER, EVERETT C.; BARRY, DAVID W.; and SMYTHE, DALLAS W. The Television-Radio Audience and Religion, New York, Harper & Bros., 1955. A comprehensive appraisal of the impact of religious radio and television programs on the people of an American community. PAULU, BURTON. British Broadcasting. Minneapolis, Minn., University of Minnesota Press, 1956. A study of the various aspects of broadcasting in Great Britain; BBC, ITA, staff financing, programing, growth of TV, and audience analyses. ·British Broadcasting in Transition. Minneapolis, University of Minnesota Press, 1960. Describes the legal and financial structures of both the British Broadcasting Corporation and the commercially supported Independent Television Authority. Their program policies and operations are reviewed. The effect of television on other media is discussed. An appraisal is made of the performance of BBC and ITA, the effects of competition are surveyed, and recommendations are offered about the future of British broadcasting. REINSCH, J. LEONARD. Radio Station Management. New York, Harper & Bros., 1948. A source book based on years of practical experience in radio station management. Explores many facets and treats them one by one. REISZ, KAREL. The Technique of Film Editing-Basic Principles for TV. New York, Farrar, Straus & Young, Inc., 1953. A symposium by well-known men in the British film industry, edited by the author. An extensive, comprehensive work on the history and techniques of editing, with illustrations from current films. RIDER, RICHARD L. See ABBOT-Hand book of Broadcasting. RODALE, J. I. The Phrase Finder. Emmaus, Pa., Rodale Press, 1954. Three books in one, including a name-finder and sophisticated synonyms. Especially useful to writers. Ross, IRWIN. The Image Merchants. Garden City, New York, Doubleday & Co., 1959. "The fabulous world of public relations" is carefully scrutinized in this comprehensive book on the varied activities headed "public relations." ROWLAND, J. HOWARD; TYLER, I. KEITH; and WOELFEL, NORMAN. Criteria for Children's Radio Programs. Columbus, Ohio, Evaluation of School Broadcasts. (Available from U.S. Office of Education, Washington 25, D.C.) This guide for program planners, writers, and producers of children's radio programs is a summary of research findings and interpretations. RYAN, EARL H. See PHILLIPS-An Introduction to Radio and Television. SAYRE, JEANETTE. See FRIEDRICH-The Development of the Control of Advertising on the Air; Controlling Broadcasting in Wartime; An Analysis of the Radio Broadcasting Activities of Federal Agencies. SCHALEKAMP, MARIE. See JOHNSON Ill., University of Illinois Press, 1949. A book of readings selected and edited for the Institute of Communications Research at the University of Illinois. Intended as an introduction to mass communication through the social sciences. The Process and Effects of Mass Communication. Urbana, Ill., University of Illinois Press, 1954. An introduction to the communication process and to the general problems of its use internationally. Book grew out of a recognized need in the U.S. Information Agency for background materials for the training of employees in the field of research and evaluation. Responsibility in Mass Communication. New York, Harper & Bros., 1957. Analyzes the role of mass communication in society and the relationship of the media to government, business, the community, and the church. Shows how the mechanics of the media and the role of society affect the communicated message. See SIEBERT-Four Theories of the Press. SEEHAFER, E. F., and LAEMMAR, J. W. Successful Radio and Television Advertising. New York, McGraw-Hill Book Co., 1951. Comprehensive description of many phases of radio and television advertising with illustrative material taken from actual practice. SELDES, GILBERT. The Great Audience. New York, The Viking Press, 1950. An analysis of what the three popular artsmovies, radio, and television-are doing to current tastes, standards, and social environment. The Public Arts. New York, Simon & Schuster, Inc., 1956. A practicing radio-TV critic and educator comments on many aspects of the various blessings and responsibilities that the electronic revolution has given society. |