ABBOT, WALDO, and RIDER, RICHARD. Handbook of Broadcasting. New York, McGraw-Hill Book Co., 1957, 4th ed. Thoroughly revised. Retains material helpful to the student of radio and of TV. TV sections have been expanded to fill nearly half this edition. Class projects. Bibliography.

AGEE, WARREN K. See EMERY-Introduction to Mass Communications.

ALLPORT, G. W., and CANTRIL, HADLEY, The Psychology of Radio. New York, Harper & Bros., 1935.

An analysis by leading psychologists of the general psychological and cultural factors that shape radio programs and determine the responses of listeners. Contains the results of experiments conducted on voices, speaker vs loudspeaker, listening vs reading, and effective conditions for broadcasting. AULT, PHILLIP H. See EMERY-Introduction to Mass Communications. BARNOUW, ERIK. Mass Communication. New York, Rinehart & Co., 1956, college ed.

An authoritative text on television, radio, film, and the press. Discusses the media and various aspects of their practice in the United States today. Bibliography.

BARROW, LIONEL C., Jr., and WESTLEY, BRUCE H. Television Effects. Madison, Wis., 1958, Res. Bul. No. 9.

A summary of the literature and proposed general theory of the subject.

BARRY, DAVID W. See PARKER-The Television-Radio Audience and Reli

gion.

BATTEN, BARTON, DURSTINE, and OSBORN, Inc. A Discussion of Radio. New York, Batten, Barton, Durstine, & Osborn, Inc., 1956.

Contains a brief summary of radio's accomplishments up to 1948, a review of television's effects on radio after 1948, and a presentation on the values of radio and how to utilize them fully.

BEGLEY, MARTIN, and MACCRAE, DOUGLAS. Auditioning for TV. New York, Hastings House, 1955.

A guide for the aspiring television actor. Includes two short scripts for study, as well as a glossary of television terms. BENDICK, JEANNE and BENDICK, ROBERT. Television Works Like This. New York, McGraw-Hill Book Co., 1949.

A nontechnical book about television by authors of long years of experience in the medium who have the ability to illustrate factual material simply.

BROADCAST MUSIC, INC. 22 Television Talks. New York, Broadcast Music, Inc., 1953.

A collection of pertinent papers delivered at the 1953 BMI Television Program Clinics dealing with broad cross section of problems in operating and programing a television station.

BRODERICK, Rev. EDWIN B. Your Place in TV. New York, David McKay Co., Inc. 1954.

Vocational guidance for high school and college students contemplating careers in the broadcasting industry. Appendix includes list of positions and qualifications. BROWN, LYNDON O.; LESSLER, RICHARD S.; and WEILBACHER, WILLIAM M. Advertising Media. New York, Ronald Press Co., 1957.

A general text for the professional or the advanced student of advertising media. Part I treats the relation of advertising media to the marketing process; Part II-Audience research measurement, analysis, and cost concepts; Part III-The media decision-making factors: budget, marketing conditions, continuity, coverage, and frequency considerations.

BRYSON, LYMAN, Ed. The Communication of Ideas. New York, Harper & Bros., 1948.

A volume of lectures emphasizing the philosophical orientation of mass communication by pioneering experts, as presented before the Institute for Religious and Social Studies of the Jewish Theological Seminary of America, and moderated by the editor.

Time for Reason. New York, George W. Stewart Publishers, Inc., 1948.

A discussion of the general organization and philosophy of American radio, based on a series of CBS broadcasts dealing with the problems and potentialities of radio broadcasters and with criticisms and opinions of listeners.

CAMPBELL, ANGUS. See NAEB Monitoring Studies.

CANTREL, HADLEY. See ALLPORT-The Psychology of Radio.

CHAPPELL, MATHEW N., and HOOPER, C. E. Radio Audience Measurement. New York, Stephen Daye, Publishers, 1944.

Principles of measurement by which listener reaction can be gauged. Combines observations in the technical, professional, and commercial fields.

CLAUSSE, ROGER. Education by RadioSchool Broadcasting. Paris, UNESCO, 1949.

One of a series of UNESCO studies on specific problems of mass communication. This booklet examines radio as an instrument and points up its merits and its limitations as a means of expression and education.

COOLEY, HAZEL. Vision in Television. New York, Channel Press, 1952.

A review of the background of broadcasting, stressing the need for a supplementary educational system in the United States. CROSBY, JOHN. Out of the Blue.

New

York, Simon & Schuster, Inc., 1952.

A selection of what is considered to be among the best of the author's radio and TV critiques, beginning with August 14, 1946. DENMAN, FRANK. Television, the Magic Window. New York, The Macmillan Co., 1952.

An illustrated nontechnical study of television.

York, Greenberg Publishers, Inc., 1948. A book for the layman. Designed to explain something of the magic of bringing television into the American home.

Dunlap's Radio and Television Almanac. New York, Harper & Bros., 1951.

A reference book on men, events, inventions, and dates that made history in electronics from the discovery of electricity to radar and television.

Radar. New York, Harper & Bros., 1946.

A story of a miracle in radio, written for the layman.

Radar. New York, Harper & Bros., 1948.

A dramatic presentation of what radar is and how it works in war and peace. DUNN,

SAMUEL WATSON. Advertising Copy and Communication. New York, McGraw-Hill Book Co., 1956.

Gives general background necessary for creative advertising; analyzes aspects of an ad such as layout, language, and color use; discusses special problems of retailing, direct mail, and radio-TV copy preparation. ELLIOTT, WILLIAM Y., ed. Television's Impact on American Culture. Lansing, Mich., 1956.

551023-60- -2

East

Shows how television fits into our culture and explores the possibilities of the medium in that setting. Presents an educational and cultural philosophy of television within the limits of the knowledgeable uses and limitations of the medium.

EMERY, EDWIN; AULT, PHILLIP H.; and AGEE, WARREN K. Introduction to Mass Communications. New York, Dodd, Mead & Co., 1960.

Surveys the field and looks at it from its historical and social perspectives. Bibliography.

ERNST, MORRIS L. The First Freedom. New York, Macmillan Co., 1946.

A discussion of monopoly, big business, and freedom of the press, radio, and the movies. EVANS, JACOB A. Selling and Promoting Radio and Television. New York, Printers' Ink Books, 1954.

A comprehensive guidebook providing practical information on many facets of selling and promotion.

EWBANK, HENRY L. and LAWTON, SHERMAN P. Broadcasting: Radio and Television. New York, Harper & Bros., 1952.

A basic text adapted for teaching about radio and television, from background and history through specifics for preparing and producing programs.

Broadcasting: Radio and Television. A Manual for the Student. New York, Harper & Bros., 1953. Contains a series of production projects giving step-by-step procedures for planning various types of student broadcasts.

FEDERAL COMMUNICATIONS COMMISSION.

Lists of obtainable publications. Washington. U.S. Government Printing Office, Washington 25, D.C.

FIELD, HARRY. See LAZARSFELD-The People Look at Radio.

FISCHER, HENRY G. Radio Regulation. Washington, D.C., Pike & Fischer, 1948. Author is executive editor of three volumes. Vol. I: Relevant statutes, congressional committee reports and court rules; treaties, rules, and regulations of the FCC. Vol. II: Digest of all FCC decisions. Vol. III: FCC decisions since July 1, 1945, and of the courts since January 1948.

FLOETHE, RICHARD. See MEYER-Picture Book of Radio and Television and How They Work.

FLORY, L. E. See ZwORYKIN-Television in Science and Industry.

FOREMAN, Bов. An Ad Man Ad-Libs on TV. New York, Hastings House Publishers, Inc., 1957.

An agency executive speaks frankly on career opportunities in this field, and gives the inside story of agency-sponsor relationships, media research, sales appeal of TV, and application of color to the TV ad.

FOUNDATION FOR CHARACTER EDUCATION. Television for Children. Boston, Mass., Foundation for Character Education.

A discussion by leaders in the field. Covers characteristics of programs, parental concerns, broadcasters' problems, the child's reactions, and showmanship in children's programs. FRIEDRICH, CARL J., and SAYRE, JEANETTE. The Development of the Control of Advertising on the Air. Littauer Center, Harvard University, 1940.

The first in a series of six studies on the control of radio. From the viewpoint of the student of government and politics, the study Ideals with who has the power to determine what shall be advertised on the air and how.

in Wartime. Littauer Center, Harvard University, 1940.

The second in a series of six studies on the control of radio. Since there was no precedent for the control of radio, and radio broadcasting presents technical complications not present in the case of the press, this study deals with four basic tasks to be considered in determining how radio should be operated and controlled during wartime.

An Analysis of the Radio Broadcasting Activities of the Federal Agencies. Littauer Center, Harvard University, 1941.

The third in a series of six studies on the control of radio. A selection of verbatim quotes from testimony, private conversations, and trade comment, with footnotes showing something of the contending forces on a new social frontier.

and SMITH, JEANETTE SAYRE. Radio Broadcasting and Higher Education. Littauer Center, Harvard University, 1942. See also SAYRE, SMITH. GARRISON, LLOYD A. See JOHNSON

Communication.

GLENN, NORMAN. See SETTEL-Television Advertising and Production Handbook.

GORDON, DOROTHY. All Children Listen. New York, George W. Stewart, 1942. Stresses the need to draw children's attention to the ideals of our democratic culture through the use of radio.

GOULD, JACK. All About Radio and Television. New York, Random House, 1953.

A book for the 9- to 12-year-old; explains in simple language the nature of television and radio waves and how to transmit and receive them. Illustrated.

GRAHAM, IRVING. Advertising Agency Practice. New York, Harper & Bros., 1952.

A guide for the professional as well as the student. Material based on personal interviews with specialists in the various phases of advertising agency practice. GRISWOLD, GLENN and GRISWOLD, DENNY. eds. Your Public Relations. New York, Funk & Wagnalls Co., 1948.

A practical working handbook covering the history, principles, and techniques of public relations as written by experts from 32 fields. GROGAN, JOHN M. See PHILLIPS-Introduction to Radio and Television.

GROSS, BEN. I Looked and I Listened. New York, Random House, Inc., 1954. An anecdotal recount of the author's own remembrance of the events and personalities of the air-waves, past and present.

HALL, ROGER S. Taking Hold of Television. New York, National Publicity Council, 1954.

HERBERT, DON. Mr. Wizard's Science

Secrets. Chicago, Popular Mechanics Press, 1954.

From experience as a television performer, author describes a variety of scientific experiments that can be done at home.

HILL, FRANK ERNEST. The Groups Tune In. Washington, D.C., Federal Radio Education Committee, U.S. Office of Education, 1940.

A study of listening groups. The first part deals with the relative merit of listening in a group as compared with listening alone; the second is a study of the organization, motivation, and objectives of listening groups in the United States and in Europe.

and WILLIAMS, W. E. Radio's Listening Groups. New York, Columbia University Press, 1941.

A pioneering study of listening groups, from several angles. Two parts: Listening groups in the United States and listening groups in Great Britain.

HOLT, ROBERT. Radio Free Europe. Minneapolis 14, Minn., University of Minnesota Press, 1958.

The story of Radio Free Europe, covering the formation, organization, operation, and programing functions of this unofficial instrument of American foreign policy.

HOOPER, C. E. See CHAPPELL-Radio Audience Measurement.

HORTON, DONALD. See NAEB Monitoring Studies.

HOVLAND, CARL I., LUMSDAINE, ARTHUR

A., and SHEFFIELD, FRED D. Experiments on Mass Communication. Princeton, N.J., Princeton University Press, 1949.

Vol. 3 in a series of studies in social psychology in World War II, editorially sponsored by the Social Science Research Council.

HUTCHISON, THOMAS H. Here Is Television-Your Window to the World. New York, Hastings House, 1946.

A comprehensive account of television as it exists today, with a forecast of developments to be expected. Rev. 1950.

HUTH, ARNO G. Communications and Economic Development. New York, Carnegie Endowment for International Peace, 1952.

A thought-provoking article in which the author raises some of the complex questions involved in the use of communications as a vitalizing and unifying force in modern civilization.

Radio-Huete Und

Morgen. Zu

(Radio-Today and Tomorrow.) rich, Europa Verlag, 1944. (U.S. Distributor, Friedrich Krause, 4716

Broadway, New York City.)

Examines the national and international status of broadcasting at the end of World War II, and presents preview of radio developments, including facsimile and television. Contains chapter on clandestine stations. Appendix includes explanation of physical laws of radio, a list of the most powerful transmitters, and the principal shortwave stations of the world.

Radio Today. Geneva, Geneva Research Centre, 1942. (U.S. Distributor, Columbia University Press, 2960 Broadway, New York City.)

Report on the wartime structure of broadcasting and its status in the different countries at the time when Europe was mainly dominated by Germany and the Far East by Japan.

JOHNSON, ROY IVAN; SCHALEKAMP, MARIE; and GARRISON, LLOYD A. Communication. New York, McGraw-Hill

Book Co., 1956.

A working text for college students, to aid their communicative skills in such areas as: Language usage, written and verbal; social correspondence; effective speech writing and delivery; self-training in idea development and other areas of general interest.

JONES, CHARLES REED. Your Career in Motion Pictures, Television, and Radio. New York, Sheridan House, 1949. A survey of job possibilities in the three media, with suggestions from top-ranking professionals.