Perspectives on International Marketing - Re-Issued (RLE International Business)Stanley J. Paliwoda Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area. |
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Perspectives on International Marketing - Re-Issued (RLE International Business) Stanley Paliwoda No preview available - 2014 |
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activities adaptation aircraft engine analysis approach atmosphere autoclave Benxi Bilkey buyer–seller relationships buyers and sellers buying captive imports cars Cavusgil cent China Chinese Chinese market Chrysler co-operation competitive concept constructs Corporation cultural customers dimensions distance distribution domestic empirical end-user established example exchange expl export marketing Export Sales factors figure Finland Finnish firm's Ford Groke growth Hasselblad Hong Kong IMP Group Indonesia industrial marketing industrialized countries innovation interaction process International Business International Business Studies international marketing internationalization investment involved Japan Japanese Johanson joint venture Journal of Marketing major management contract Management International Review Mann-Whitney test manufacturing negotiations nodal actor operationalization organizational organizations overseas paper parties partner perceived potential problems product development purchase Rosson sector selling social South Korea specific strategy structure subsidiaries suppliers Table technical Tesar Tianjin tion trade turnover USM companies variables Wiedersheim-Paul yes yes