Window Shopping: Cinema and the PostmodernUniversity of California Press, 2023 M09 1 - 287 pages Departing from those who define postmodernism in film merely as a visual style or set of narrative conventions, Anne Friedberg develops the first sustained account of the cinema's role in postmodern culture. She explores the ways in which nineteenth-century visual experiences—photography, urban strolling, panorama and diorama entertainments—anticipate contemporary pleasures provided by cinema, video, shopping malls, and emerging "virtual reality" technologies. Comparing the visual practices of shopping, tourism, and film-viewing, Friedberg identifies the experience of "virtual" mobility through time and space as a key determinant of postmodern cultural identity. Evaluating the theories of Jameson, Lyotard, Baudrillard, and others, she adds critical insights about the role of gender and gender mobility in the configurations of consumer culture. A strikingly original work, Window Shopping challenges many of the existing assumptions about what exactly postmodern is. This book marks the emergence of a compelling new voice in the study of contemporary culture. |
Contents
| xiii | |
| 1 | |
| 5 | |
| 7 | |
| 11 | |
Modernity and the Panoptic Gaze | 13 |
Modernity and the Virtual Gaze | 16 |
The Mobilized Gaze of the Flâneur | 25 |
LES FLÂNEURSFLÂNEUSE DU MALL | 105 |
Temporality and Cinema Spectatorship | 121 |
Spectatorial Flânerie | 128 |
From Observer to Participant | 139 |
To Spatialize Temporality | 143 |
Architecture Looking Forward Looking Backward | 147 |
THE END OF MODERNITY WHERE IS YOUR RUPTURE? | 153 |
The Architectural Model | 154 |
The Flâneuse | 28 |
The Mobilized and Virtual Gaze | 33 |
The Ladies Paradise | 37 |
THE PASSAGE FROM ARCADE TO CINEMA | 43 |
The CommodityExperience | 49 |
ConstructionThe Public InteriorThe Private Exterior | 57 |
Toward the Virtual | 64 |
From the Arcade to the Cinema | 86 |
A Short Film Is More of a Rest Cure | 93 |
The Cinema as Time Machine | 96 |
WindowShopping Through Time | 100 |
The AvantGarde as a Troubling Third Term | 158 |
Jameson and the Cinematic Postmodern | 164 |
Cinema and Postmodernity | 170 |
Postmodernity Without the Word | 173 |
SPENDING TIME | 177 |
THE FATE OF FEMINISM IN POSTMODERNITY | 189 |
Postfeminism? | 190 |
Beyond Indifference | 194 |
An Epilogue to the Period of the Plural | 197 |
INDEX | 277 |
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Adorno aesthetic Alphaville American Angeles arcade architectural argues avant-garde Baudelaire Baudrillard Baudry become Benjamin camera Charles Baudelaire cinema spectatorship cinematic and televisual cinéorama commodity commodity-experiences consumer consumption contemporary critical critique debate department store describes dialectical diorama discourse discussion display edited effects emphasis added essay exhibition experience female feminism feminist film theory flânerie flâneur Foucault gender glass Ibid illusion imaginary Jameson London machine mass culture memory mobilized gaze modern motion movie museum narrative nineteenth century nostalgia panoptic panopticon panorama Paris Paris Qui Dort passage Passagen-Werk past photographic Postmodern Architecture Postmodern Condition present produced provides public space relation representation screen sexual shopper shopping mall social spatial spectacle spectator subjectivity technologies television televisual spectatorship temporal term theater theorists tour tourist transformed translated University Press urban virtual gaze virtual reality visual Walter Benjamin Warhol West Edmonton Mall Westside Pavilion window women York