The Innovator's Method: Bringing the Lean Start-up Into Your Organization
Have you ever come up with an idea for a new product or service but didn't take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company?perhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you haven't known how to take the next step, you need to understand what the authors call the innovator's method?a set of tools emerging from lean start-up, design thinking, and agile software development that are revolutionizing how new ideas are created, refined, and brought to market.
To date these tools have helped entrepreneurs, designers, and software developers manage uncertainty?through cheap and rapid experiments that systematically lower failure rates and risk. But many managers and leaders struggle to apply these powerful tools within their organizations, as they often run counter to traditional managerial thinking and practice.
Authors Nathan Furr and Jeff Dyer wrote this book to address that very problem. Following the breakout success of The Innovator's DNA?which Dyer wrote with Hal Gregersen and bestselling author Clay Christensen to provide a framework for generating ideas?this book shows how to make those ideas actually happen, to commercialize them for success.
Based on their research inside corporations and successful start-ups, Furr and Dyer developed the innovator's method, an end-to-end process for creating, refining, and bringing ideas to market. They show when and how to apply the tools of their method, how to adapt them to your business, and how to answer commonly asked questions about the method itself, including: How do we know if this idea is worth pursuing? Have we found the right solution? What is the best business model for this new offering? This book focuses on the ?how”?how to test, how to validate, and how to commercialize ideas with the lean, design, and agile techniques successful start-ups use.
Whether you're launching a start-up, leading an established one, or simply working to get a new product off the ground in an existing company, this book is for you.
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The Innovators Method
Leadership in the Age of Uncertainty
Insight Savor Surprises
Problem Discover the JobtoBeDone
Solution Prototype the Minimum Awesome Product
Business Model Validate the GotoMarket Strategy
Master the Pivot
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adoption Amazon apply the innovator’s assumptions Bezos build business model challenge chotuKool Clayton Christensen company’s cost create customer acquisition customer problem Davivienda deeply understand design thinking develop Discover the Job-to-Be-Done disruptive innovations e-mail employees entrepreneurs example executives experiments face feedback figure focus Go-to-Market Strategy Hindustan Unilever Hyman hypothesis I-school ideas identify industry INNOVATOR’S METHOD insights Intuit Jeff Bezos launched leaders lean start-up metrics minimum awesome product minimum viable prototype nailed the problem net promoter score Netflix observed PalmPilot payment test PayPal percent personal interview pivot takeoff problem worth solving Prototype the Minimum Qualtrics quickly Regeneron revenue Salesforce.com Savor Surprises scale Scott Cook searching broadly smoke test successful team members theoretical prototype tion tomers traditional management trying users V2MOM Validate the Go-to-Market Valve Software virtual prototypes Webvan