Introduction to Business

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Thompson/South-Western, 2007 - Business & Economics - 800 pages
2 Reviews
In every job, in every career, we use important business concepts. Whether your students become professional athletes, managers, CEOs, or journalists, they will need good decision-making skills. Skills that will help them work with others in a professiona

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Really poor book. This should be aimed at high school students for sure. It's not a college level book. 90% word vomit 5% irrelevant 5% useful material.

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About the author (2007)

Jeff Madura is the SunTrust Bank Professor of Finance at Florida Atlantic University. He has written several textbooks, including International Financial Management and Financial Markets and Institutions. His research on topics of banking and financial markets has been published in numerous journals, including Journal of Financial and Quantitative Analysis, Journal of Money, Credit and Banking, Journal of Banking and Finance, Applied Financial Economics, Journal of Risk and Insurance, Journal of Financial Research and Journal of Financial Services Research. He has received awards for excellence in teaching and research, and has served as a consultant for commercial banks, securities firms, and other corporations. He has served as a Director for the Southern Finance Association and Eastern Finance Association, and served as President of the Southern Finance Association.

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